is MaaS dead?


In the FEB 2024 Editorial our CEO Stefano Mainero talked about Mobility as a Service (MaaS) and its difficulty of becoming a proper system that could be widely adopted to incentivise the use of a seamless public transport system that could also include soft modes such as cycling and walking.

The MaaS concept was introduced 15-18 years ago and in those days it seemed to be a revolutionary way of proposing intelligent mobility with a worry-free payment system. Thanks to an app, passengers would have been able to build their itineraries from A to B, pay one total sum, and use the means of transport suggested for each leg.

Unfortunately, for a number of reasons this concept faced many difficulties in becoming popular and in these days we read two sad news: the filing for bankruptcy of MaaS Global, pioneering in launching MaaS solutions, and the closure of MaaS Alliance, a public-private partnership working to establish the foundations for building a common approach to MaaS. Do these announcements mean the end of this wannabe future of mobility service?

Article written by human beings without any use of AI. EPN Consulting Ltd. copyright 2024